Straight IT Intense Kit For HD Straightening

Wella Straighten It is Wella's new generation of permanent straightening treatment that replaces Wella Wellastrate. It's ideal for clients with naturally wavy or bouncy hair who want to go sleek and straight but keep their hair silky soft.

Straighten It uses Wella's innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it. The result is manageable hair with styling flexibility and incredible liveliness.

Wella Straighten It comes in 2 strengths:

• Mild for coloured or sensitive hair 
• Intense for normal or resistant hair.

Each strength comes in a 80-ml Straightening Cream & 100-ml Neautraliser.